Best PPC and SEM Services – Google Ads and Facebook Ads Management

Drive high-quality traffic and achieve measurable ROI with Zoo Travel Technology, a leader in PPC and SEM services across Bangladesh. Our certified specialists leverage advanced tactics in Google Ads and Facebook Ads to target the right audiences, optimize budgets, and scale your digital advertising success.

End-to-End PPC & SEM Services

1. Strategic Planning & Market Research

  • Local & Industry Analysis: Deep dive into Bangladeshi market trends, consumer search behaviors, and competitor ad strategies.
  • Keyword Discovery & Mapping: Use tools like Google Keyword Planner and SEMrush to identify high-intent, cost-effective keywords, organized by campaign structure and funnel stage.
  • Budget Forecasting: Develop a detailed ad spend plan aligned with your revenue goals and seasonal demand fluctuations.

2. Google Ads Management

  • Search Campaigns:
    • Ad Group Structuring: Granular segmentation by product/service categories.
    • Match Type Strategies: Broad, phrase, exact, and negative keywords to control reach and relevance.
  • Display & Remarketing:
    • Audience Targeting: Contextual, affinity, and in-market audiences for brand awareness.
    • Dynamic Remarketing: Personalized banner ads showcasing previously viewed products.
  • Shopping & Performance Max:
    • Feed Optimization: Structuring product data with high-quality images and detailed descriptions.
    • Smart Bidding: Maximize conversions with Target CPA, ROAS, and automated bid strategies.
  • Video Campaigns (YouTube):
    • In-Stream & Discovery Ads: Engaging skippable and non-skippable formats to build brand recall.
    • Audience Segments: Custom intent and life event targeting for precise reach.
  • Extensions & Ad Assets:
    • Sitelink, Callout & Structured Snippets: Enhanced ad real estate for improved CTR.
    • Lead Form Extensions: Capture leads directly from search ads.

3. Facebook & Instagram Ads Management

  • Campaign Architecture:
    • Objective Selection: Awareness, traffic, engagement, lead generation, app installs, conversions, or catalog sales.
    • Ad Set Optimization: Audience segmentation by location, demographics, interests, behaviors, and custom lists.
  • Creative Excellence:
    • Ad Formats: Single image, carousel, video, slideshow, and collection ads tailored for feed, Stories, and Reels.
    • Creative Testing: Rotate multiple creatives to identify top performers.
  • Advanced Targeting:
    • Custom Audiences: Website visitors, email lists, app users, and engagement-based segments.
    • Lookalike Audiences: Expand reach by modeling top customer profiles.
  • Dynamic Ads & Catalog Sales:
    • Product Feed Setup: Automated sync of product catalog for real-time dynamic ads.
    • Cross-Selling & Upselling: Personalized recommendations to past buyers.

4. Conversion Tracking & Analytics

  • Implementation:
    • Google Tag Manager & Analytics: Multi-channel attribution, goal funnels, and enhanced e-commerce tracking.
    • Facebook Pixel & Conversions API: Accurate event tracking across web and server environments.
  • Dashboard & Reporting:
    • Custom Dashboards: Real-time KPIs (impressions, clicks, CTR, CPC, CPA, ROAS).
    • Automated Alerts: Threshold-based notifications for budget pacing and performance dips.
  • Monthly & Quarterly Reviews:
    • Performance Audits: Identify underperforming keywords, ads, and audiences.
    • Strategic Recommendations: Budget reallocation, ad refresh cycles, and bid adjustments.

5. Continuous Optimization & Scaling

  • A/B & Multivariate Testing: Headlines, ad copy, visuals, landing page elements, and call-to-action variations.
  • Bid & Budget Management: Automated rules and manual interventions to optimize spend across campaigns.
  • Landing Page Optimization: Collaborate with your web team to refine layout, load speed, mobile UX, and conversion funnels.
  • Scaling Strategies: Gradual expansion of keyword lists, geographic targeting, and budget increases based on performance data.

6. Training & Knowledge Transfer

  • Workshops & Tutorials: Hands-on sessions for your in-house team on Google Ads and Facebook Ads best practices.
  • Documentation: Comprehensive guides covering campaign setup, reporting, and optimization processes.

Why Choose Zoo Travel Technology?

  • Certified Expertise: Google Ads Partner, Facebook Blueprint certification, and extensive local market experience.
  • Data-Driven Excellence: Real-time analytics, predictive modeling, and AI-powered bidding strategies.
  • Transparent Collaboration: Regular strategy calls, milestone reviews, and fully accessible campaign dashboards.
  • Local Support: Bangla and English communication, local payment integration, and understanding of regional marketing trends.
  • ROI-Focused Approach: Consistent cost-per-acquisition improvements and revenue growth.

Launch Your PPC & SEM Campaigns Today

Partner with Bangladesh’s premier PPC and SEM agency to maximize your digital advertising impact and achieve your business objectives.

Zoo Travel Technology
📍 Happy Arcade Shopping Mall, Holding 3, Road 3, Shop 33, 34, 35, Dhanmondi, Dhaka 1205
📧 hello@zootraveltechnology.com
📞 +8801978569291